Often neglected by small and medium companies, press relations can be a very appropriate communications tool to add to your overall strategic arsenal.
- Are you launching a new product or service?
- Are you opening or inaugurating a new office?
- Do you have interesting news to share?
These are, without a doubt, great opportunities for a press relations campaign. I’m there to leverage these occasions to get people talking about you.
Would your news be of interest to journalists? A good press relations campaign is also built on a solid strategy. My role is to select the right media to talk about your news, and then to present it to them in a way that is most likely to elicit interest.
A press relations campaign must be coordinated skilfully because journalists are constantly bombarded with information. So what’s the best way to capture their interest? Call me.