For people and companies to meet, it takes a connection

A company’s positioning is a bit like its personality. Just as you become attached to another person because of their values, character traits and beliefs, people adopt a company (or not!) for the same reasons.

The starting point in marketing is to give a brand or company a unique positioning.

For many years now, I’ve been coaching managers and entrepreneurs who want to give themselves the means to achieve their ambitions. Most of the time, this starts with a strategic reflection on your company’s positioning. Are you ready to state loud and clear why your company is among the best in its industry?

Do you want to assert your company's personality?