Customer and
candidate personas
Create your customer personas and boost the effectiveness of your marketing
Speaking the same language as your customers is essential—and it is one of the most decisive factors in the success of all your communications and marketing initiatives.
- It doesn't matter what industry you're in.
- It doesn't matter whether you're selling a product or a service.
- It doesn't matter whether you're talking to businesses or consumers.
And why? Because the common denominator is: people!
Your customers are informed, have access to a multitude of resources, and are demanding. To convince them to adopt your company, you need to be relevant and wow them. To do this, it’s essential to understand them.
Let me take you through a strategic exercise that will help you better understand your target customers and their expectations of your company. Your marketing efforts will then be much more profitable!
Create your candidate personas to attract the best talent
Every company forges its success through the people who work there with commitment and know-how. Whereas a few years ago, employers were spoilt for choice, today they have to be creative and show off their best assets to attract quality candidates. But do you really know what aspirations and working conditions the employees you’re after are really looking for? Let’s find out together!
Take a look at my HR marketing services.
Let's put people at the heart of our thinking and make sure we speak their language!